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Joico

Color Endure Shampoo

Maintains over 88% of red haircolor between color services

Preserves over 86% of your hair color after 18 washes

Adds strength, softness, and shine

Free-from SLE/SLES Sulfates

Features antioxidant-rich Green Tea Extract along with UV protection to keep color looking great.

Provides all the power you need to reconstruct damaged hair from the inside out.

Color Endure Conditioner

Nourishes to protect the vibrancy of color-treated hair.

Moisturizes and adds tremendous shine

Free-from SLE/SLES Sulfates

Features antioxidant-rich Green Tea Extract along with UV protection to keep color looking great.

Provides all the power you need to reconstruct damaged hair from the inside out.

Defy Damage Protective Shampoo

FOR BOND STRENGTHENING & COLOR LONGEVITY

With a rich, luxurious lather featuring damage-preventing ingredients, this gentle daily cleanser swiftly sloughs away dirt, impurities, and buildup without roughing up the hair cuticle or stripping vibrant color. The result: shiny, smooth, clean strands—wonderfully resilient and healthy-looking.

FREE OF SLS/SLES SULFATES*

LEAVES HAIR SOFT, SHINY, AND HEALTHY-LOOKING

Decadently rich lather for a luxurious cleansing experience

Gently sloughs away dirt and debris without roughing up the hair cuticle

NEW SMARTRELEASE TECHNOLOGY

Our one-of-a-kind liposome delivery system packs a punch by continuously releasing a trifecta of healthy-hair ingredients—Rosehip Oil, Arginine, and Keratin—to help repair, strengthen, and protect hair from the cumulative effects of daily styling.

PROTECTIVE LIPID

The exact kind found in healthy hair—acts as the first line of defense to help prevent thermal, chemical, styling, and UV damage. Results are visible with the very first application.

MORINGA SEED OIL

A rich source of antioxidants, Vitamins A and E, Zinc, and Silica—all fundamental to creating healthy, strong, damage-resistant hair—helps to boost shine and softness.

ARGININE

A smart-bonding molecule with both positive and negative sites, helps to strengthen hair bonds and encourage bond renewal.

Defy Damage Protective Cond.

FOR BOND STRENGTHENING & COLOR LONGEVITY

Replenish moisture and build resilience every day without weighing hair down.

Helps prevent and protects from daily damage

Boosts vital moisture

Instantly detangles

Leaves hair soft, shiny, and healthy

NEW SMARTRELEASE TECHNOLOGY

Our one-of-a-kind liposome delivery system packs a punch by continuously releasing a trifecta of healthy-hair ingredients—Rosehip Oil, Arginine, and Keratin—to help repair, strengthen, and protect hair from the cumulative effects of daily styling.

PROTECTIVE LIPID

The exact kind found in healthy hair—acts as the first line of defense to help prevent thermal, chemical, styling, and UV damage. Results are visible with the very first application

MORINGA SEED OIL

A rich source of antioxidants, Vitamins A and E, Zinc, and Silica—all fundamental to creating healthy, strong, damage-resistant hair—helps to boost shine and softness.

ARGININE

A smart-bonding molecule with both positive and negative sites, helps to strengthen hair bonds and encourage bond renewal.

Defy Damage Protective Masque

This powerful at-home treatment goes deep to infuse hair with a brilliant, bond-strengthening defense system. The result? Less breakage, more protection from heat styling; and hair has instant softness and shine…the kind you can see and feel on contact.

Helps to rebuild broken hair bonds

Deeply replenishes hair without weighing it down

See results after the very first use

Proactively builds hair’s resistance to damage

Leaves hair soft, shiny and healthy-looking

NEW SMARTRELEASE TECHNOLOGY

Our one-of-a-kind liposome delivery system packs a punch by continuously releasing a trifecta of healthy-hair ingredients—Rosehip Oil, Arginine, and Keratin—to help repair, strengthen, and protect hair from the cumulative effects of daily styling.

PROTECTIVE LIPID

The exact kind found in healthy hair—acts as the first line of defense to help prevent thermal, chemical, styling, and UV damage. Results are visible with the very first application.

MORINGA SEED OIL

A rich source of antioxidants, Vitamins A and E, Zinc, and Silica—all fundamental to creating healthy, strong, damage-resistant hair—helps to boost shine and softness.

ARGININE

A smart-bonding molecule with both positive and negative sites, helps to strengthen hair bonds and encourage bond renewal.

Defy Damage Protective Shield

A true damage defense hero against the harsh effects of daily styling and exposure to UV and environmental pollution—helps prevent damage and guards against color fade for beautiful, vibrant, healthy-looking hair. Used prior to styling, hair is fortified inside and out.

Instant, daily protection from damaging heat, UV and environmental exposure

Makes hair 4X more resistant to breakage during heat styling *Against combing breakage on clean, damaged hair.

Protects against color fade

Leaves hair soft, shiny and looking-healthy

NEW SMARTRELEASE TECHNOLOGY

Our one-of-a-kind liposome delivery system packs a punch by continuously releasing a trifecta of healthy-hair ingredients—Rosehip Oil, Arginine, and Keratin—to help repair, strengthen, and protect hair from the cumulative effects of daily styling.

PROTECTIVE LIPID

The exact kind found in healthy hair—acts as the first line of defense to help prevent thermal, chemical, styling, and UV damage. Results are visible with the very first application.

MORINGA SEED OIL

A rich source of antioxidants, Vitamins A and E, Zinc, and Silica—all fundamental to creating healthy, strong, damage-resistant hair—helps to boost shine and softness.

ARGININE

A smart-bonding molecule with both positive and negative sites, helps to strengthen hair bonds and encourage bond renewal.

Moisture Recovery Shampoo

When your hair is thirsty and parched, it will literally lap up the hydration that our Moisture Recovery Shampoo pours into each and every strand. Our rich, luxurious formula actually restores smoothness and elasticity to dehydrated hair.

Gently cleanses hair without stripping vital moisture

Helps replenish loss moisture

Restores smoothness & elasticity

HYDRAMINE SEA COMPLEX

A blend of unique natural moisturizing elements from the ocean; Sea Kelp, Seawater Nutrients, and Brown Algae – deeply hydrates hair and helps restore hair's hydrolipidic barrier to prevent dehydration.

Moisture Recovery Conditioner

It only takes a minute for our intensely-hydrating Moisture Recovery Conditioner to come to the rescue and inject a whole lot of life back into tired, fried, and frizzy tresses; actually reducing breakage by 55%.

Easily detangles dry hair

Reduces breakage by up to 55%

Deeply nourishes dry-to-extremely dry hair

Adds softness, smoothness, and shine

HYDRAMINE SEA COMPLEX

A blend of unique natural moisturizing elements from the ocean; Sea Kelp, Seawater Nutrients, and Brown Algae –help restore hair’s hydrolipidic barrier and prevent dehydration.

Moisture Recovery Treatment Balm

Five minutes. That’s all it takes for this super-hydrating rescue worker to come to the aid of your coif. We’re not just talking about bringing in big-time moisturizers to banish the driest of strands; but the ability to actually increase hair strength and reduce breakage.

Replenishes lost moisture and deeply hydrates

Reduces breakage by up to 80%

Reduces frizz

Adds softness, shine, and movement

MURUMURU, OLIVE AND SHEA BUTTERS

Deeply nourish and condition dry, coarse/ thick hair, and help increase strength.

HYDRAMINE SEA COMPLEX

A blend of unique natural moisturizing elements from the ocean; Sea Kelp, Seawater Nutrients, and Brown Algae – help restore hair’s hydrolipidic barrier and prevent dehydration.

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