Salon & Day Spa
in Bountiful, Utah
Schedule:
Call 801-295-4247 Text 801-383-2244
The Problems with Diversion
What is diversion?
Good question. Most consumers are not familiar with the term, but have most likely come across diverted products in one place or another. Products are considered “diverted” if they are sold in unauthorized places or retailers. For example, only salons or authorized retailers, related websites are authorized to sell amika products. If you come across amika products at a discounted or auction website or drugstore, the product is considered diverted.
Why is diversion bad?
Diverted products can be counterfeit, diluted formulas, or old, expired formulas that may not be safe to use.
Similarly, diverted tools will not meet our standards and are not covered under our warranty program.
This means if you buy our products at a supermarket, drugstore, or any other outlet other than a salon or our select retailers, we cannot guarantee that it is an authentic product that will perform as intended.
Am I in danger?
You could be. Products purchased from unauthorized retailers can be contaminated or even counterfeit and can cause irritation or even allergies. We pride ourselves in the performance + quality of our products and want to make sure to give consumers + stylists alike a good product experience which we can only guarantee, if products are purchased from an authorized source.
What can I do to help?
If you find a product outside of that brands authorized retailers, don't buy it!
Please tell your friends about the potential danger of diverted products! And support your local salon and stylist by purchasing directly from them.
These days, just about anything you need can be found and ordered online. So when you search for your favorite salon-quality shampoo or hair product, you may be pleasantly surprised to find it on Amazon, just a quick two-day delivery away.
Much easier than going to a salon to pick it up, right?
Not always. You may be in for a less-than-pleasant surprise when you actually use that product in your hair. It’s not uncommon to find that what you ordered isn’t quite right—it’s greasy, smells funny or simply doesn’t work like it should.
If that happens, it’s very likely you bought a diverted or counterfeit hair care product.
Diversion occurs when the product isn't exclusively sold in authorized salons or spas. Instead, the product is sent to local retailers or placed on e-commerce sites like Amazon. For most salon-quality products, you should only be able to buy them direct-to-consumer at a salon.
The reality is, these products get diverted all the time. Back in 2009, L’Oreal sued Sally Beauty Holdings for selling their products to an unauthorized wholesaler. Eventually, those salon-quality products ended up in CVS and Target stores.
These days, just about anything you need can be found and ordered online. So when you search for your favorite salon-quality shampoo or hair product, you may be pleasantly surprised to find it on Amazon, just a quick two-day delivery away.
Much easier than going to a salon to pick it up, right?
Not always. You may be in for a less-than-pleasant surprise when you actually use that product in your hair. It’s not uncommon to find that what you ordered isn’t quite right—it’s greasy, smells funny or simply doesn’t work like it should.
If that happens, it’s very likely you bought a diverted or counterfeit hair care product.
Diversion occurs when the product isn't exclusively sold in authorized salons or spas. Instead, the product is sent to local retailers or placed on e-commerce sites like Amazon. For most salon-quality products, you should only be able to buy them direct-to-consumer at a salon.
The reality is, these products get diverted all the time. Back in 2009, L’Oreal sued Sally Beauty Holdings for selling their products to an unauthorized wholesaler. Eventually, those salon-quality products ended up in CVS and Target stores.
How to spot diverted product.
Look at labels and keep an eye out for the phrase, “For sale in professional salons only,” or “Guaranteed only when purchased in a salon.” These statements typically convey that product has been diverted.
Most of us are all for helping small businesses, why does that change when it comes to hair care?
As you've learned above and in the video, you usually are not getting a better deal buying product from an unauthorized source, and if you are there is a good chance the product is expired or has been tampered with.
Any legit salon would be embarrassed to sell you an expired item, of course things will always slip through the cracks every once and a while we are all only human, if you notice something wrong on the shelves of your local salon let them know.