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Orange Based Bottles

Signature Collection

Normcore Shampoo

Great for daily use on all hair types.

Infused with essential vitamins and antioxidants that help cleanse and hydrate hair as well as and coconut acid which add conditioning properties and creates a light bubbly lather.

Normcore Conditioner

Great for daily use on all hair types.

Infused with essential vitamins and antioxidants that help cleanse and hydrate as well as Shea butter to detangle, soften, and hydrate hair without weighing it down.

Soulfood mask

For dry and dehydrated hair.

Made with jojoba seed oil for deep hydration

feeds all hair types with essential nutrition and hydration

Improves shine, softness, & elasticity.

Can be used as a weekly treatment or daily conditioner.

The Wizard

Pre-styling spray for all hair types.

Multi-benefit primer detangles, Cuts blow dry time and protects from future damage left soft, shiny and radiant

Makes a great cutting aid.

Always apply on lightly damp hair.

First Base

Lightweight leave in for all hair types with styling and conditioning properties by

giving light hold, giving definition, & improving manageability

Use on damp or dry hair before styling to moisturize, smooth, and tame frizz.


Creates a protective barrier against the damaging effects of hot tools.

It is lightweight, and locks in moisture for a smooth shiny finish.

Apply to damp or dry  hair or or as a finishing aid to tame fly away. 

Forms a protective barrier around the cuticle to not only shield hair from heat but also provide a smooth finish while revitalizing hair’s softness and shine.

Glass Action

Versatile, universal Elixir can be used with all hair types to treat, style, or finish.

Packed with nutrients to replenish moisture, restore shine and protect

against against damaging UV Rays.

Its lightweight but nourishing consistency makes it a great base and can be used on damp or dry hair.

(Special Order Only)

Perk Up

True dry cleanser suitable for all types

 It is talc free and leaves no chalky residue, has a slight cooling sensation on scalp

Uses rice stanch to absorb oil and product buildup and refresh between washes.

Massage at root same way  you would with a wet shampoo.

Great dry styling aid to freshen and provide grip for quick dry styles like braids.

Silken Up

Dry Conditioner. Refresh mid-length and ends after using Perk Up.

Weightless, for all hair types. Softens and smooths from mid to ends.

Pro Tip: Great for getting rid of static before using hot tools or after and can be used as a dry cutting aid to prep and detangle.

3D Volume Collection

Purple Based Bottles

3D Shampoo

3D Conditioner

Volume Shampoo.

Take volume to the next dimension. This weightless shampoo thoroughly cleanses and plumps from root to tip for the ultimate go-big moment now, and healthier-looking hair every time you use it thanks to Redensyl®.

provides instant fullness and lift, contributes to a thicker look and feel, cleans without drying or weighing down,  sets the stage for long-term volume

For: fine, limp, or flat hair 

Volume Conditioner.

Lightweight conditioner provides the ultimate thickening boost for big results with a voluminous finish.

Improves hair volume and manageability, provides thickness and natural shine, lightly moisturizes and weightlessly detangles, promotes a healthy, balanced scalp for fuller and thicker hair 

For: fine, limp, or flat hair 


This lightweight, highly-concentrated styling-treatment hybrid formulated with Redensyl™* works as a body-boosting base to plump and thicken hair strands for touchable hair with volume that lasts all day.  

Use for styling to achieve immediate hair plumpness with massive volume, thickness + instant body with a matte-satin finish. Can be used as a finisher for a smooth sleek hold.

Perfect for fine, thin or thinning hair-types 

*trademark of Givaudan

Booklyn Bombshell

Blowout spray lightweight mist that turns fine, limp, flat hair in to a bouncy blowout

powerful lifting polymers add long lasting root volume body and hold.

Won't get crunchy or create buildup. Use prior to blow drying and one section at a time.

can also be used on dry hair as a re-styling spray.


Matte Volume Powder.

Shake, apply at roots for instant lift and texture.

Puff on mids and ends and tousle for a messy textured look. Also great to loosen down do's or braids.

Plus Size

Medium Hold Mousse.

Adds fullness and body to all hair types made with shaping polymers for long lasting volume that won't fill stiff or fall flat.

Super expanding formula, fluffy consistency makes it versatile and workable.

Repair Collection

Sage/Green Based Bottles

 The Kure Shampoo

The Kure Conditioner

The Kure mask

Repair Shampoo to mend & strengthen hair particularly from any type of chemical treatment.

Made with Hydrolized keratin & Wheat Protein, as well as avocado oil for  a creamy lather.

Provides a gentle cleanse that restores moisture, elasticity and softness.

Repair Conditioner to mend & strengthen hair particularly from any type of chemical treatment. 

After cleansing with The Kure Repair Shampoo, gently massage a small amount of The Kure Repair Conditioner from mid-lengths to ends.

Rich and restoring but light enough for everyday use.

Uses Shea butter to improve elaasticity and prevent future breakage

Intense repair mask. Weekly addition to The Kure Shampoo and Conditioner.

Powerful restorative treatment, 

made with Shea utter and Borage oil to

repair, restore, & revitalize chemically damaged hair while soothing a dry scalp.

Use The Kure Intense Repair Mask as a weekly intensive treatment in place of The Kure Repair Conditioner.

Color Collection

Pinkish Based Bottles

Vault Shampoo

Vault Conditioner

Color preserving, protect from fading and free radical damage.

Great for all types and especially for clients looking to prolong their color vibrancy.

UV Filters provide a protective layer and anti-oxidants fight dulling effects of hard water and  prevent buildup while gently cleansing and conditioning.

Blonde Collection

Purple Based Bottles

Bust Your Brass

Shampoo & Conditioner

 Bust Your Brass Mousse

Highly pigmented for all  types of blonde hair (Natural or enhanced)

Violet pigments keep blondes cool  counteracting harsh brassy tones for bright shiny results.

Also re-nourishing, and repairing sharing technology with The Kure.

Toning results from Bust Your Brass Cool Blonde Shampoo + Conditioner will depend on hair porosity and thickness of hair before rinsing. Use as often as needed.

Pro Tip:  Apply Bust Your Brass Shampoo  with a toner on wet or dry hair or after lightening, let sit for about 10 minutes and then rinse.

violet-pigmented, no-rinse conditioning treatment that keeps blonde color bright while providing an extra dose of nourishment to stressed locks.

foam format allows for the violet pigment to spread easy + evenly.

After shampooing with Bust Your Brass Cool Blonde Shampoo or Vault Color-Lock Shampoo, shake can well. Dispense a golf ball-sized amount into palms and distributre evenly through damp hair. Do not rinse. Dry hair + style as desired. Toning results depend on hair porosity.

Smooth Collection

Yellow Based Bottles

Velveteen Dream Shampoo

& Conditioner

The Sheild

Combat frizz on all hair types. Cleans, Smooths, Protects against humidity for up to 48 hours.

Conditioner detangles and softens for silky results that last.

Also See "Silken Up" in Signature catagory

Anti Humidity Spray, heat activated  invisible styling spray (always use on dry hair and before heat styling).

Protects frizz prone hair from heat damage and humidity for up to 48 hours, helps to get an extra day or two out of every salon style.

Time Release actives like Polyquaternium 59 an invisible shield is formed over every strand locking humidity out and preventing color fading and free radical damage.

Curl Collection

Blue Based Bottles (Special Order Only)

Curl Corps Gel

Curl Corps Cream

Nice Cream

A Cleansing conditioner with no lather.

Made with nourishing ingredients like grape seed oil,  Opeptide and Soybean Protein.

Gently cleanses and weightlessly hydrates in one step without striping or drying out the scalp.

For wavy hair alternate every other wash.

Curly and Coil type hair can relay almost exclusively on this cleanser.

Smoothing control, provides soft hold to keep curls from frizzing, splitting, or sagging. The curl defining cream helps achieve a nice curl pattern and smooth individual curl.

Use on damp or dry hair, apply roots to ends and work through. Can be cock-tailed with the Curl Corps gel.

Weather boosting and curl boosting gel gets curls in formation.

Creates bouncy shape without crunch. Work through damp hair roots to ends and style.

True twist gel that works on all curl types from 2A-4C

Texture Collection

Light Yellow/Green Based Bottles

Haute Mess


Volume and matte texture spray. Invisible dry finishing spray works on all types to create effortless beachy texture.

It is salt free to avoid drying, we use Zeolite which is a negatively charged mineral that builds instant fullness and matte texture.

Its great to use after curling for a more undone  look or to breakup the curl pattern.

Excellent for layering, experiment with the amount of product to create custom levels of texture.

Texture Gloss.

Versatile Styler that amps up texture, volume, and shape.

Works on all hair types, great for braiding, taming fly-aways and breaking up curls

Won't leave hair crunchy, sticky, or greesy

Iridescent formula gives shine and dimension.

The Hold Collection

Orange, White Based Bottles



Curl Corps Gel

Strong Hold Hairspray

Flake free, Freeze spray. Perfect to set more demanding styles, and up dos.

Works great on stubbornly straight hair that doesn't like to hold curls.

Touchable hairspray.

Buildable flexible dry mist.

medium hold without crunch or residue.

use before or after heat or to prolog lofe of blowut

Molding Blend (pomade)

Ultra pliable paste. Workable volume with medium hold. Has the hold of a wax but pliability of  a cream.

Gives structure to dry looks or messy definition to wet looks, while being water soluble to allow for re-works or re-styles

(Special Order Only)


Show Off Gold Dust

Room Spray


Reflective golden shimmer gives hair a shiny and dreamy glow.

can be used alone or added into cream, gel or pomade.

(Special Order Only)

Scent of Warm Vanilla, Citrus, and Clover

(Special Order Only)

Scent of Warm Vanilla, Citrus, and Clover

(Special Order Only)

Got Grit

This dry shampoo/styling paste hybrid gives ultimate 2nd day texture to hair, while absorbing oil + volumizing roots. Zeolite and pliable hold polymers enhance piecey-ness and add body for a gritty, defined look.

Emulsify a small amount between fingertips, apply to dry hair. For piecey separation, work through hair focusing on ends. Use at roots to absorb oil and add volume.

Bushwick Beach

The closest you’ll get to replicating that effortless après beach look, while summer-ing in the city. This non-drying, multi-phase texture spray instantly delivers piecey, wind-swept beach waves with body, grit and a touch of hold and shine.

Shake well. Mist evenly through damp or dry hair. For beach waves, take small sections, scrunch or twist, then let air dry or blow dry to create more texture and body. Buildable.


Scent of Warm Vanilla, Citrus, and Clover

(Special Order Only)

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